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About Us

For decades, Southern Tire & Muffler has served the automotive needs of the Whiteville, NC area with excellence.

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About Southern Tire & Muffler

Southern Tire & Muffler was opened in 1992. We are a family owned and operated business with over 100 years of automotive service combined among our staff. 

Owner, Edwin Russ, Brad Russ and Paige Brewer knows the customer is always right, and has instilled this value in their staff as well. 

Located at 1123 South Madison Street in Whiteville, North Carolina, we also serve the communities of Lake Waccamaw and Tabor City. 

At Southern Tire & Muffler, it’s our mission to provide our customers with superior automotive repairs, tires and towing services that will keep them coming back for years. We strive to make each customer feel like family. Stop in and see the Southern Tire & Muffler difference for yourself! 

If there's something wrong with your car, and you're not sure what it is, use our online vehicle diagnostic center to figure out the problem. Enter your vehicle information and answer a few questions about what's going on to get an instant diagnosis.

We are open Monday through Friday from 7:30 a.m. to 5:30 p.m. At Southern Tire & Muffler, we offer our customers so much more than automotive repairs.

The Best in Tire & Wheel Services

Southern Tire & Muffler has been serving the Lake Waccamaw, Whiteville and Tabor City communities with pride for the last 20 years. We are a premier tire sales and service facility and carry only the best in tires Whiteville NC such as: MICHELIN®, BFGoodrich® and Goodyear. Use our tire size finder to locate the perfect set of new tires for your vehicle or call us today to schedule an appointment. In addition to new tire sales, we offer a complete range of tire services that includes:

  • Custom wheels from nationally recognized brands such as: American Racing, Panther and Pacer
  • Towing and roadside assistance
  • Tire and wheel services like computerized spin balancing and road force balancing, rotations, wheel alignments, flat repairs and low profile tire installations

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Auto Repairs You Can Count On

For the last 20 years, Southern Muffler & Tire has been providing top notch automotive repair services to the North Carolina communities of Whiteville, Lake Waccamaw and Tabor City. Our staff has over 100 years combined in the automotive industry and all of our technicians are ASE certified. Additionally, we are a certified CarQuest facility and IGO. 

Our Whiteville auto repair shop offers a wide range of auto repair services that includes:

  • Axle, CV joint, and driveshaft repair
  • Belts and hoses
  • Brakes and braking systems
  • Cooling systems, radiators, heaters and air conditioners
  • Differential repairs
  • Electrical systems repairs, starters, and batteries
  • Engine diagnostics and performance
  • Exhaust systems
  • Four wheel drive systems

We also offer lube and oil changes as well as other preventive maintenance services, steering and suspension repairs, transmissions and TPMS sensor repairs. We are also a state certified inspection facility, so be sure to visit us the next time your vehicle needs a NC state inspection. 

 At Southern Tire & Muffler, we aim to treat our customers like family.

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Our History

Southern Tire & Muffler first started at a small 2-bay garage in the New Hope community by Mr. EL White, Jr. He ran if for many years along with his son Ronald White. Ronald White purchased land on Madison St. and built the original building that still stands at 1123 S. Madison St in the early eighties. 

Edwin Russ purchased Southern Tire & Muffler in January of 1992 from Ronald White. Edwin previously owned and operated Harris Store and Edwin's Amoco in Bolton, NC. Edwin had owned several wreckers and incorporated the wrecker service into Southern Tire & Muffler. He started out with one wrecker and now has a fleet of 6 wreckers and 3 service trucks. 

Edwin started a recycling business in 2004 which is also located in Whiteville. He is very involved in the Shriners and also a Columbus County Commissioner. Edwin turned the business over to his children to operate so he could continue with other endeavors.

In 2004, Southern Tire & Muffler did many renovations. Additions included two new bays to the back of the shop and a large storage area. Major renovations expanded the front of the building making it four times as large. Paige designed the new office which includes a beautiful and comfortable waiting area. 

Edwin's daughter Paige Russ Brewer began working at Southern Tire & Muffler in March of 1994. Edwin's son, Brad Russ joined the family in 1995.


Tires Lake Waccamaw, NC, Whiteville, NC, Tabor City, NC

Southern Tire & Muffler

At Southern Tire & Muffler, we have a dedicated service team with over 100 years combined experience that will provide you with the best automotive service possible. We are located in friendly Whiteville, NC. We are a family-owned and operated business that wants you to feel confident when you visit us. We have qualified and trained technicians that can handle any automotive need you may have. Southern Tire & Muffler offers a full line of competitively priced passenger, performance, and light truck tires from top industry brands. We also have a large fleet of wreckers and service trucks to provide you with fast response when you need it most, whether you're broken down on the road or need help on the farm. 

Contact Us

Phone: (910) 642-4519
Fax: (910) 642-3444
Address: 1123 South Madison Street
Whiteville, NC 28472

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